Your About page is often one of the most visited pages on your blog. New readers go there to decide whether to trust you and whether your blog is for them. Yet many About pages are an afterthought: a vague paragraph and a photo. Here’s how to write one that actually does its job.
What an About page is really for
It’s less about you and more about the reader. A good About page answers three questions quickly:
- Is this blog for me?
- Why should I trust it?
- Where should I start?
A simple structure
1. A headline that speaks to the reader
Instead of “About Me”, try something like “Helping busy parents cook real food in 30 minutes”.
2. Who the blog is for and what they’ll get
One or two short paragraphs describing your reader’s situation and how your blog helps.
3. Who you are (briefly)
Your relevant experience, why you started and a personal detail or two. Keep it relevant: your cooking blog readers want to know you’ve fed a family of five on a budget for ten years, not your entire résumé.
4. Credibility
Experience, qualifications, results, features in publications or simply how you test things. Honesty matters more than impressiveness.
5. Where to start
Link to three to five of your best posts or main categories.
6. A next step
Invite readers to subscribe, follow or contact you.
Example (short version)
Hi, I’m Sam. Ten years ago, I killed every houseplant I touched. Today my small apartment has more than 60 thriving plants, and I’ve learned (mostly the hard way) what actually works in low light, small spaces and busy lives. This blog is for plant beginners who want a green home without the guilt. Start with my beginner’s guide to houseplants, or grab my free plant care checklist.
Tips for a better About page
- Write in the same friendly voice as your posts.
- Use a real photo of yourself or your team, if you’re comfortable with it.
- Keep paragraphs short and scannable.
- Be honest about who runs the blog, including if it’s a team or a brand.
- Include a clear way to get in touch.
- Update it at least once a year.
Mistakes to avoid
- A long life story before mentioning what the blog offers.
- No mention of the reader at all.
- Vague claims like “passionate about inspiring people” without specifics.
- Dead ends: no links to content or a next step.
- Inventing credentials or exaggerating experience. Readers notice, and it can damage your blog’s credibility.
Does an About page matter for Google?
Search engines and advertising programs look for signs that a site is trustworthy and transparent about who is behind it. A clear About page, along with contact information and policy pages, is part of that.
FAQs
Should my About page be written in first or third person?
First person (“I” or “we”) usually feels warmer on a blog. Third person can work for a more formal brand or team.
How long should an About page be?
Usually 300–800 words. Long enough to build trust, short enough to read in a couple of minutes.
Can I stay anonymous?
Yes. Explain who the blog is for, your relevant experience and how you create content, even without your full name or photo.
See our own About page for an example, and run through our blog improvement checklist for more quick wins.