A template doesn’t make your writing generic. It removes the hardest decision, “how should I structure this?”, so you can focus on what to say. Below are five templates for the most common types of blog post. Copy the one you need into your editor and fill in the brackets.
Before you use a template
- Know the one promise of your post: what will the reader be able to do afterwards?
- Know your main keyword, the phrase people search for.
- Have two or three examples ready. They make any template come alive.
Template 1: The how-to guide
Best for teaching a process from start to finish.
Title: How to [Achieve Result] (Even If [Common Obstacle]) Intro (80–120 words) - The problem: [what the reader is struggling with] - The promise: [what they'll be able to do] - Why trust this: [your experience or method] H2: What you'll need - [tools, time, skills] H2: Step 1 – [Action] - What to do, why it matters, an example H2: Step 2 – [Action] H2: Step 3 – [Action] (continue) H2: Common mistakes to avoid - [Mistake] → [what to do instead] H2: FAQs - [Question people search for] Conclusion - Recap the key steps - One next step (link to a related guide)
Template 2: The list post
Best for ideas, tips, tools or examples.
Title: [Number] [Adjective] Ways to [Result] Intro - Who this list is for and what it helps with - How you chose the items H2: 1. [Item name] - What it is (1–2 sentences) - Why it works or who it's best for - A quick example or tip H2: 2. [Item name] (repeat) H2: How to choose / where to start - Which item to try first and why Conclusion - Invite readers to pick one and try it today
Template 3: The review
Title: [Product] Review: [Honest Verdict in a Few Words] Quick verdict (box at the top) - Best for: [who] - Not for: [who] - Rating or summary H2: What [product] is H2: How I tested it H2: What I liked H2: What could be better H2: Price and value H2: Alternatives H2: Final verdict
Template 4: The comparison (X vs Y)
Title: [X] vs [Y]: Which Is Better for [Audience/Goal]? Intro + the short answer in 2 sentences H2: Quick comparison table | Feature | X | Y | H2: Where X wins H2: Where Y wins H2: Price H2: Which should you choose? - Choose X if… - Choose Y if…
See a real example: Blogging vs Vlogging.
Template 5: The personal story with a lesson
Title: What [Experience] Taught Me About [Topic] Intro – the moment it started (a scene, not a summary) H2: Where I was before H2: What happened H2: What I tried (including what failed) H2: What finally worked H2: What this means for you - 3 takeaways the reader can apply Conclusion – a question to the reader
Turn any template into a great post
- Rewrite every heading so it’s specific to your topic. “Step 1 – Prepare your soil” beats “Step 1”.
- Add one example per section.
- Cut sections that don’t fit. Templates are starting points, not rules.
- Format for scanning: short paragraphs, bold key points, lists and tables. Read blog post format.
Want a custom outline for your exact title? Use our free Blog Post Outline Generator.
FAQs
Will using templates make my posts sound the same?
Only if you copy the wording. Readers notice the content, not the structure. Many of the best blogs use the same structure for every post because it makes them easy to read.
Which template should beginners start with?
The how-to guide. It matches what people search for and naturally creates helpful, well-organized posts.