Writing
How to Write a Blog Introduction (With Examples)
Five proven formulas for blog post introductions, real before-and-after examples, and the mistakes that make readers leave in the first few seconds.
The blog
All guides
Practical, step-by-step guides on starting, writing, planning and growing a blog.
Content Planning
Why You Need a Regular Feature for Your Blog (and 15 Ideas to Start One)
A weekly or monthly series is the easiest way to post consistently, build a loyal audience and never stare at a blank page again.
WordPress & Design
Essential WordPress Plugins for New Bloggers
The handful of plugins most new blogs actually need, by category, plus how to choose safe plugins and avoid slowing your site down.
Writing
How to Write Blog Headlines People Click (Without Clickbait)
Ten headline formulas that work, a simple process to write better titles and the mistakes that make readers scroll past.
Content Planning
100 Blog Post Ideas for Any Niche
One hundred proven blog post ideas, organized by type, that work for any niche, plus a simple way to turn them into a month of posts.
Start a Blog
Free Blogging Sites: Which Ones Are Worth It?
The best free places to start a blog, what you give up by not paying, and when it makes sense to upgrade to your own domain and hosting.
WordPress & Design
WordPress for Bloggers: The Beginner’s Guide
A friendly tour of the WordPress dashboard and the settings, pages and habits every new blogger needs, without the jargon.
Content Planning
Free Printable Editorial Calendar for Your Blog
Generate a free, printable monthly editorial calendar for your blog, plus a ready-to-copy spreadsheet layout and tips to actually stick to it.
Writing
How to Write a Blog Post, Step by Step
A repeatable 8-step process for writing blog posts that are clear, useful and easy to read, from choosing a topic to hitting publish.
Start a Blog
Blog Name Ideas: How to Pick a Name You Won’t Regret
Seven proven formulas for blog names, a checklist to test your favorites and the mistakes that make bloggers rebrand a year later.
Start a Blog
Best Blogging Platforms Compared (Free and Paid)
An honest comparison of WordPress, WordPress.com, Blogger, Medium, Substack, Wix, Squarespace and Ghost, with a quick way to choose the right one for you.
Content Planning
What Are 3 Things You Can Improve on Your Blog Today? (Free Checklist)
A quick blog health check: 30 small improvements, grouped by how much time you have, so you can make real progress today.