Why it is still important to grow your Facebook following as a blogger

I’ve been chatting with a lot of bloggers lately (on Twitter of course) about how much they hate Facebook. And, it’s true. We small time bloggers do feel a little slighted by Facebook’s policy changes. The lowball number of fans that actually see out posts are getting lower engagement, less shares, and causing us all to die a little inside when we log on to our blog’s Facebook page. (unless you’re killing it on Facebook, then in that case, feel free to pat yourself on the back and skip this post). But before you go, make sure to follow The Blog Loft on Facebook!

For those of you who have seriously considered cutting all ties with your blog’s Facebook page, listen up. There are still A LOT of reasons to work on your Facebook strategy. Engaging with people who took the time out of their day to follow you is not a bad idea.

But first, let’s talk about why Facebook changed their policies to show your posts to less people in news feeds. Facebook is a business. When you look at it from their point of view it just makes good sense. People are tired of ads. They want to log on, zone out, and see more photos of their friends’ new babies. They don’t want to be sold to every time they log on. So that’s what Facebook gave them because Facebook is a business. A business who knows what their users want.

If you want to sell to their users, you’re going to have to pay for it. With money or time. I don’t think that’s unreasonable. Facebook users are not your customers they are Facebook’s. Even though they liked your page, Facebook has the responsibility to make sure that their users stay logged on, stay engaged, and are getting what they want.

That said, if you’re not seeing a return on investment of the time you’re putting into managing and maintaining a Facebook page- I hear you. It still sucks. You want to reach out to your fans, and it feels like Facebook has put up a wall between you and them. But before you give up all together, I want to tell you why I think it’s worth it to stick around and keep growing your following.

Why you should still be growing your following:

  • Even though your posts are being shown to less people, they are being shown to your most engaged fans. This means that people who have actually invested time into reading, liking, commenting, and sharing your posts are more likely to see them.
  • Most of us spend a lot of time on Facebook. Your fans are likely hanging out on Facebook every day, multiple times per day. If they’re not seeing your stuff, it’s time to come up with a strategy (and maybe even fork over some cash) to get it in front of them. You can learn more about creating effective Facebook ads in this video by Kimra Luna.
  • If you’re ever planning on working with brands for sponsored posts, or selling ads on your blog, your Facebook follower number is still something that is going to be looked at. So even though you may not feel like you’re getting much out of the time invested in growing your following, if you ignore it now, it may come back to bite you in the form of brands deciding that you’re not influential enough on social media.
  • There are still plenty of ways to grow engagement on your Facebook page- you just have to get a little more creative.

 

How to grow your Facebook Following

  • Make your Facebook page easy to find from your website.
  • Read this list of awesome tips on how to get more engagement and show up in Facebook News feeds.

Tell us in the comments: How do you stay active on Facebook and grow your following?

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